Your sitelink title is displayed as the clickable link, shown with its two additional descriptions below it. The first example is what sitelink extensions typically look like when you snag the first place ad slot. Sitelink Extensions: What they look like on the SERP:Īs shown below you can see two different ways that sitelink extensions can appear on the SERP. **Additional Extensions that are in Google Ads that won't be covered in this blog: lead form extensions, affiliate location extensions, price extensions, app extensions, promotion extensions, and automated extensions. However, more specific things like what types of specific service you offer should be at the campaign or specific ad groups that make the most sense. So broad things like your phone number and location should be at the account level because no matter what your ads are about those two pieces of information will always be relevant to the user and remain the same. You should use extensions at each level depending on what’s most relevant. For example, if you have a phone number at your ad group level and at your account level it will use that phone number over the phone number you have set at your account level.Īccount Level > Campaign Level > Ad Group Level What Levels Should I Make Extensions At? However, Google will always work from the lowest level first. Google Ads Ad Extensions can be added at the account level, campaign level, and ad group level. From there you can add a new ad extension, view existing ad extensions or update an existing ad extension. Where Are Extensions Located Inside Google Ads?Įxtensions can be found inside your Google Ads account, Under the ‘Ads & Extensions’ section. It's worth noting that four is the maximum number of ad extensions that can show for a particular query or device at any given time. Therefore you should be using as many ad extensions as you can as long as they are relevant extensions to your business. Most importantly it helps you to take up more ad space on the SERP. It allows you to focus your ads on your specific messaging and use extensions to provide important information like your phone number, and location among other things. It doesn't cost you anything extra to use ad extensions yet it provides you with the opportunity to show additional information to users. Google Ad Extensions are free real estate. As well as covering what each extension looks like on the SERP, what extension is best for, and covering extension best practices for each. In this blog post, we will be covering the many different types of ad extensions inside google ads, who should be using them, and why you should be using them. Extensions show with your google search ads on both mobile devices and desktops, helping you to take up more space on the search results page. As part of your google ads campaign, google ads gives you the ability to create manual extensions that will improve your search ads by adding more valuable content for the user. What are Google Ad Extensions? Google Ads Extensions are a way to provide potential customers with additional information about your business at no extra cost to you. What’s the Big Deal about Google Ad Extensions?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |